Hardware and fasteners are rarely known for eye‑catching branding or groundbreaking innovation. Yet that is exactly what’s happening at MACK right now. By sharply redefining its own DNA and applying it consistently from product to packaging to the shop floor, the brand is tearing down the notorious ‘Wall of Confusion’ and positioning itself clearly as an authority within the sector. Marketing Manager Anneleen Dewilde and Managing Director Marnix Deceuninck explain the story behind this far‑reaching rebranding.

Read the full article in Dutch or in French.